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Hopefully I'm goign to be clear enough on what I'm asking as it's quite specific.
Let's say that I want to optimize a hypothetical page (http://www.widgets.com/folder/index.htm) for a given keyword using alt text from incoming external and internal pages. i.e. <a href="http://www.widgets.com/folder/index.htm">Keyword</a>
I'm pretty sure I remember reading that indexing of
widgets.com/folder/index.htm
versus
widgets.com/folder/
makes a difference. Namely, the search engines will index two different pages instead of the same page resulting in a diluted pagerank.
However, does the same hold true if I link to:
widgets.com/folder/
versus
widgets.com/folder
I've written a content manager that automatically generates my internal links and bread crumbs when I add/delete pages. All these pages however finish with widgets.com/folder .
Did all that make sense? :P
Thanks,
Chris
normally Google is clever enough to merge identical pages such as 'folder/index.htm' and 'folder/'. However, this doesn't work always. Therefore, it is indeed better to be consistent and just use one type of link.
URLs without a slash are normally redirected (301) to those with a slash. In this case there is no problem.