from posts in other parts of webmasterworld it seems (to me) that google is striving to be an "end user" so to speak, it would love us all to be innocent and the words SEO to be un-heard of. Trouble is theres no way google cannot ever search through the web, find the "norm" there is no normal/ordinary way to search the web, at different times of the day people search in a different way, google expects the user to be constant, yes it changes it algo to suit trends but is it a true representation. am i babbeling?
is google striving to be a user - or lead us into a way of using google, more mechanically structed search terms?
SEO stinks!