joined:July 30, 2015
I am trying to determine the proper KPIs for organic traffic over the course of 12 months. After deciding that a 50% increase is reasonable, I now need to determine how that growth will occur across each month. For example, month one will have little to no growth, and month six will have considerably more growth - so the increase is uneven. How can I map out that curve and determine what those numbers might be?
I thought of using historical data, but with organic traffic and SEO, it can be next to impossible to do that because you can never be sure that correlation = causation. It seems unrealistic to pick a segment when an organic marketing effort was made and then which results were produced, because of this.
Not sure what to do except map out arbitrary numbers.
Does anyone have any ideas?