What Your Customers Hate About Your Web Site

88% customer satisfaction in Amazon's usability

[fathom]

Last week, University of Michigan research confirmed yet again Amazon.com's de facto title as king of customer-friendly Web sites. According to the American Customer Satisfaction Index, a quarterly survey, Amazon's customer satisfaction score jumped 5 percent to an industry-best 88, the highest-ever ACSI score for a service company.

News - What Your Customers Hate About Your Web Site [story.news.yahoo.com]

[ScottM]

I have recently implemented a very similar interface to Amazon. The results have been great!

One nice fella said something like, "....I like the way you present the content without the other fluff...no other website I visited had it's content in such a simple presentation..."

I'm, of course, paraphrasing, but it seems to work.

[skibum]

My satisfaction with Amazon goes down every time I go to their site and they serve up that stupid note about how wonderful they are over and over and over.