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Adverts that end with "search widgets"

Search widgets?

     
1:54 pm on Aug 10, 2011 (gmt 0)

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Has anyone ever ran a marketing campaign where the calls to action are more general than product/item/site specific? Ive just finished creating a trailer where I've added a final frame with details of where to purchase the product but it got me to thinking about this idea. You see a lot of big company adverts end with "search widgets" I've noticed this a lot on TV and at the cinema.

I wonder how it can be used by smaller companies? directing your potential customers through a particular keyword search assuming you can boast the top spot in Google of course.

I can see a few disadvantages with this idea, firstly you'll need to be number one in the serps, another problem will be locations.
2:07 pm on Aug 10, 2011 (gmt 0)

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Oh, and you'll need to remember, if it's a small company, feisty competitors will knock it of the top spot when they realise what's being done.