Welcome to WebmasterWorld Guest from

Forum Moderators: phranque

Message Too Old, No Replies

Adverts that end with "search widgets"

Search widgets?

1:54 pm on Aug 10, 2011 (gmt 0)

Junior Member

10+ Year Member

joined:June 25, 2007
votes: 0

Has anyone ever ran a marketing campaign where the calls to action are more general than product/item/site specific? Ive just finished creating a trailer where I've added a final frame with details of where to purchase the product but it got me to thinking about this idea. You see a lot of big company adverts end with "search widgets" I've noticed this a lot on TV and at the cinema.

I wonder how it can be used by smaller companies? directing your potential customers through a particular keyword search assuming you can boast the top spot in Google of course.

I can see a few disadvantages with this idea, firstly you'll need to be number one in the serps, another problem will be locations.
2:07 pm on Aug 10, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
votes: 847

Oh, and you'll need to remember, if it's a small company, feisty competitors will knock it of the top spot when they realise what's being done.

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members