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1. Given the same keyphrase query the traffic from Japanese ISP sites such as DION, Biglobe, So-Net, Nifty is going to convert to sales at a higher rate than traffic from google.co.jp even though these ISP sites all use google's index.
2. Yahoo.co.jp, using google's index, will, of course, supply the largest volume of sales.
3. Google.co.jp will supply a lot of traffic, almost as much as Yahoo.co.jp, but it will convert at the lowest rate because users are more sophisticated and tend to surf more web content per minute than those in groups 1 and 2.
Then again, I may be totally wrong; it would not be the first time.
Place your bets.