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Higher PR with less web concent activity

Comparing 2 websites and their PR

1:22 pm on Feb 11, 2010 (gmt 0)

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joined:Feb 10, 2010
votes: 0

We have 2 websites:
A corporate
A product service with a blog

The corporate website hardly changes over time (almost none). PR = 4
The product service sees many changes and update and a blog gets posted every 2 days. PR = 3

This difference in PR we don't understand
7:17 pm on Feb 11, 2010 (gmt 0)

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WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 14, 2003
votes: 35

Update frequency has nothing to do with PR. PR is based on backlinks. It is a complicated formula based on the PR of sites that link to you. Some sites don't pass PR some pass more some pass less. You can't just look at number of backlinks. Google looks at all websites on the internet and cycles through them several times to come up with PR value.