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So, What can be done differently this season to cope with the difficult times?
I have no statistics or studies to back me up, but my gut feeling is that there will be a strong back-to-basics theme behind Christmas this year. It is no longer such a social stigma not to buy expensive branded gifts; given the socio-economic mood, if it lasts until November, there will be a certain respectability to gifts which radiate quality, sustainability and modesty.
Therefore, if I were to give some ungrounded advice to the toy sector it would be: stock up on non-interactive products; wooden toys (especially handmade and/or large items), traditional favourites (hoops, bowling sets, board games), classic children's books