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Nearly 1 in 4 Britons (24%) believe that the order of the search listings they use cannot be influenced by the publishers of websites listed, whilst a similar proportion (22%) suspect that results are ordered entirely according to how much has been paid by the websites listed. 1 in 5 consumers (19%) have no idea at all how results are compiled, and 5% believe that search listings are arranged completely at random like a lottery.
I assume this can be applied globally and not only to the Brits.
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Am I too skeptical?
Tickbox. has already carried out thousands of surveys on behalf of our clients to make their brands into newspaper headlines