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A lot of Brits don't understand search engines

8:59 am on Dec 16, 2008 (gmt 0)

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Nearly 1 in 4 Britons (24%) believe that the order of the search listings they use cannot be influenced by the publishers of websites listed, whilst a similar proportion (22%) suspect that results are ordered entirely according to how much has been paid by the websites listed. 1 in 5 consumers (19%) have no idea at all how results are compiled, and 5% believe that search listings are arranged completely at random like a lottery.

Source [guardian.co.uk]

I assume this can be applied globally and not only to the Brits.

9:14 am on Dec 16, 2008 (gmt 0)

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Age group of the people surveyed is important. Adult means above 18 years. I think those who frequently use the search engines should be surveyed to get a clear picture.
10:12 am on Dec 16, 2008 (gmt 0)

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A self-selected response survey. From the Tickbox website:

If you're 16 or over and live in the UK,
you can register to join our panel. After registering you will receive our email newsletters with details of new surveys - for answering a few questions, you'll be entered into free prize draws!

Am I too skeptical?

Tickbox. has already carried out thousands of surveys on behalf of our clients to make their brands into newspaper headlines