Welcome to WebmasterWorld Guest from 54.146.217.179

Forum Moderators: phranque

Message Too Old, No Replies

british click behaviors

do brits click on .fr and similars

     
3:17 pm on May 26, 2008 (gmt 0)

New User

10+ Year Member

joined:July 21, 2004
posts: 33
votes: 0


Hi,

I am examinating a campaing of a client, that is working very successfully in Italy (we are italian), ok in france but horribly in UK.

Sure the campaign needs some tweaks... but I was wondering about this:

the displayed URL is ending with a .it

do british people prefer to click on .co.uk and .com only?

11:05 pm on May 27, 2008 (gmt 0)

Senior Member

joined:Jan 27, 2003
posts:2534
votes: 0


It's really going to depend on context. UK users have no problem with sites like delicious which have overseas TLDs.

If someone is searching for something overtly regional, then they are likely to opt for either regional triggers in the snippets they see, or alternatively a regional TLD. My personal opinion is that the text users see prior to clickthrough is the issue, rather than the domain name itself (but note that .co.uk involves seeing 'uk' prior to clickthrough).

I almost always advise a regional domain name if a campaign (you don't specify if this is SEO or advertising?) is regionally-targeted.

12:52 am on May 28, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Aug 29, 2006
posts:1312
votes: 0


the text users see prior to clickthrough is the issue, rather than the domain name

I agree - domain extension is irrelevant as long as the language of the page is not foreign.

More importantly, though, the British tend to select Google's "pages from the UK" option when shopping, as it provides relevant local results that avoid problems with import taxes, shipping costs and incompatibile products from across the pond.

For information searches they will generally tolerate colonial mis-spellings of English.

9:30 am on May 28, 2008 (gmt 0)

New User

10+ Year Member

joined:July 21, 2004
posts:33
votes: 0


Ops, sorry, it is advertising on sponsored links.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members