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Im looking for tools to measure my competitors success online. Things such as traffic, conversions, seo efforts, demographics (if possible), and essentially what sites are doing to attract customers.
Anyone can provide some insights, pref. low cost solutions?
Also, what keyword research tool would you recommend, which gives very good insights on how people have searched?
For smaller companies, i think it becomes a lot more difficult to track your competition. The Site Explorer tool for Yahoo! is good for showing me link-building information. We recently started going into forums to try and get links there since we've exhausted our authority "related links" area, and we've noticed our competition is there as well. This obviously gives me some insight as to what they're doing, and you just have to do it better.
You can easily check the competition in paid search platforms and organic search platforms. To my knowledge, however, there aren't really any programs put together to help ease this data-mining process. I have a tedious mine and so it's actually fun for me to research my competition for hours (days) on end. Lucky me.