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twitter craze?

why is everyone jumping the twitter wagon?

8:52 pm on Apr 13, 2008 (gmt 0)

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joined:Feb 11, 2005
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I just have seen the xth time some well established blogging/marketing/seo/pro-about-something expert creates a blog post with a link to their twitter feed. Most of the time they just hint at it ("like I told on twitter") and it doesn't make any sense for them to put a link to what they told on twitter. Who cares what they wrote on twitter to their friends. The number of times this happened in the last week makes that there must have been some insight going on about the use of twitter. Only I can't see what that would be. At least I can't see the benefit for a small fish like me.