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I have found a website with smiley used in their Meta description. Thats really looking nice but will it help to improve the CTR of the website in SERP. The keyword that I have used is "<snip>" and the website was <snip>. Do let me know will it be useful in increasing the CTR . The website was ranking some where in 30 - 60
[edited by: engine at 12:36 pm (utc) on Feb. 29, 2008]
[edit reason] No specifics, thanks, See TOS [/edit]
If I am going to trust someone to deal with my finances, do I really want someone who puts smiley faces in the description? I don't think so. I want a professional and reputable company.
Selling ringtones/horoscopes/myspace templates? Fine, give it a go. It may work in those areas. You need to think about your target market and how they will perceive your description.
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It is all about your market, but I don't expect many under 18's getting approved for loans etc.