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Competitor Profiling

How to determine media placements of competitors

12:48 pm on Nov 14, 2007 (gmt 0)

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I have been asked by a client to provide info about the media placements of a competitor over a defined period of time. i.e. on what sites did competitor x advertise over the past x days...

Is this possible and does anyone know of a tool that will provide this type of competitor profiling intelligence?


3:43 pm on Feb 21, 2008 (gmt 0)

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I see this is an older post, but spyfu is one. I don't know how accurate it is.

9:05 pm on Mar 16, 2008 (gmt 0)

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Try Spyfu, but you may need to purchase a tool like Hitwise.

Hitwise is a great way to get some of this intel. You can also look at Nielsen Netratings, which shows you where folks are buying banner ads on partner networks.