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High Level SEO Strategy

Definition of a high level SEO strategy

     
9:49 am on Oct 25, 2007 (gmt 0)

5+ Year Member



Hi all,

Can anyone define a high level SEO strategy? what constitutes a high level strategy?

You all agree that a basic SEO strategy would have the following elements

- Keyphrase Strategy
-Competition analysis
-Meta Content
-Image strategy
-Indexing & Evaluation
-Handling CMS
-Content Reengineering
-On page optimization
-Link building strategy
-Online PR strategy

My question is how would a high level strategy be different from the above strategy? what elements would mean a high level strategy for online marketing.

My boss expects a high level strategy from me, the objective for the strategy would be two fold, improve the rankings in natural listings and increase the quality of traffic.

I appreciate any valuable inputs from my associate members.

Thanks in advance
Janaki

10:30 am on Oct 25, 2007 (gmt 0)

5+ Year Member



I don't think it is different, you are always shooting for the highest level possible. To me its just a term.

Tell your boss his expectations exceed reality. ..KF

[edited by: engine at 11:11 am (utc) on Oct. 27, 2007]
[edit reason] formatting [/edit]

10:41 am on Oct 25, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Term would suggest a long term plan towards a specific goal, though I suspect it may also mean turbo-charging :-)
6:28 am on Oct 26, 2007 (gmt 0)

5+ Year Member



glengara,

Thanks for the response, I too feel that high level will mean a long term plan without getting into the operational level strategies.

Some thing like for a ecommerce company with a good offline brand value, a high level strategy would be

-use of multiple domain strategy: country specific or keyword specific
-create a process for Meta content to be used with internal CMS (minimize the dependency on external agencies n long run)
-issue of content, ways to handle search friendly content without major impact on brand value

KF...Am I into right line of thought? feedback appreciated.

Thanks
Janaki

6:37 am on Oct 26, 2007 (gmt 0)

5+ Year Member



I think there is no High level strategy in SEO as if the basic are done correctly things will automatically improve with time(long term).

Log term strategy would also be the same basic activities but detailed out in steps for promotions. IN SEO everything can be termed as High level and as basic level, depending upon how new/old you are in this field.

11:46 pm on Oct 27, 2007 (gmt 0)

5+ Year Member



I disagree completely with any statement that says "Do the basics and it will all work well" or "There is no high end strategy"

Managing multiple domains is a great example of a high end strategy. Product releases or a new territory are great examples of times to use them.

Check out the Hyatt.com site (I am not affiliated). A great content management system that breaks down sites for each hotel and manages/SEO's them individually. Done by Critical Mass (also not affiliated with this company)

- W

12:30 pm on Oct 30, 2007 (gmt 0)

5+ Year Member



There could be lot more that can be a part of high level strategy. It will depend and vary based on the type of site, industry, country target etc. You have to stick to basics for sure but only that does not do it at all when you go on competitive environment. The 360 degree analysis of your requirements would let you formulate High level strategy.
 

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