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Can anyone define a high level SEO strategy? what constitutes a high level strategy?
You all agree that a basic SEO strategy would have the following elements
- Keyphrase Strategy
-Indexing & Evaluation
-On page optimization
-Link building strategy
-Online PR strategy
My question is how would a high level strategy be different from the above strategy? what elements would mean a high level strategy for online marketing.
My boss expects a high level strategy from me, the objective for the strategy would be two fold, improve the rankings in natural listings and increase the quality of traffic.
I appreciate any valuable inputs from my associate members.
Thanks in advance
Tell your boss his expectations exceed reality. ..KF
[edited by: engine at 11:11 am (utc) on Oct. 27, 2007]
[edit reason] formatting [/edit]
Thanks for the response, I too feel that high level will mean a long term plan without getting into the operational level strategies.
Some thing like for a ecommerce company with a good offline brand value, a high level strategy would be
-use of multiple domain strategy: country specific or keyword specific
-create a process for Meta content to be used with internal CMS (minimize the dependency on external agencies n long run)
-issue of content, ways to handle search friendly content without major impact on brand value
KF...Am I into right line of thought? feedback appreciated.
Log term strategy would also be the same basic activities but detailed out in steps for promotions. IN SEO everything can be termed as High level and as basic level, depending upon how new/old you are in this field.
Managing multiple domains is a great example of a high end strategy. Product releases or a new territory are great examples of times to use them.
Check out the Hyatt.com site (I am not affiliated). A great content management system that breaks down sites for each hotel and manages/SEO's them individually. Done by Critical Mass (also not affiliated with this company)