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First off, thanks for reading my post. I've been devouring webmasterworld posts like crazy and I'm learning a lot from you guys and I really appreciate it.
Our company has decided that the strategy we would use in order to determine quality keywords for clients is to take all of our known keywords for each of our products and use wordtracker as well as other competitive intel research to expend them to as large a list as possible. All of our clients and ourselves included will be competiting locally for business so the keywords we're using don't get enough of a search volume to get a reasonable data sampling on word tracker alone. It ended up as a 50 word list ended up growing to about 500 words in total once the dust cleared.
Next, we plugged them all into individual ad groups divided based on product/landing page and then let them run. All keywords were placed on broad match and bids were adjusted to get them into at least the 3 to 5 ranking spots for each keyword so as to get the widest possible spread.
The logic behind this being that keywords which were more heavily searched would filter up to the top with more impressions and then we would extract the top 5 to 10 keywords after about a month's time from each campaign and optimize the heck out of the landing pages for them.
I just want to know, given our situation how sound a strategy you feel this is and if anyone has tried this in the past. If you have, I would appreciate you sharing your experience with me. Or...are we completely off the mark here?
Thanks again in advance.
extract the top 5 to 10 keywords after about a month's time from each campaign and optimize the heck out of the landing pages for them
Spare a thought for the 'find what actually needs help to get good SERPs and make that better' strategy.
Both are valid, and the most appropriate depends on the situation.