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I have a client who has an online betting website. the website is in ".com" domain. Since its a betting website, he's focusing major parts of the world including US, UK, Europe. There's a CMS installed which enables the user to change the language preference.
Now my query is:
1) Is its good for the client to have the website in different languages all together as in create and focus on specific domains like website.fr/website.eu/website.esp/website.uk .
2) Is its fine to have the website in ".com" domain and then optimise the same in different domains of search engines, like SE.fr/ SE.eu/ SE.esp/ SE.uk .
Looking forward for a prompt response.
I would use the different .uk/.fr/.eu domains. Have them out there and link your paid traffic to them. Work on your SEO from one main address though.
This may not be the best advice, because it could spread your links out between several domain names. I think the relevence of a local site (.uk for example), versus a .com site will be a strong aid in converting the local traffic.