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I have an interesting question. I have a website with a strong brand builiding up its place in the search engines slowly - this will be high up in SERPs given time, no search engine traffic and has been recently indexed.
I also have a domain name in the form of mykeywordsforsearchengine dot com which I am confident 'will' reside high in the search engines very quickly. Many searches for key phrases have the keyphrase dot com domain listed at the top of their SERPs. Note this hasn't been indexed but I have a strong belief that it will be at the top very quickly.
Now I believe I have a few options. I will be maintaining my strong brand domain for ever and am looking to get search engine traffic much earlier in the piece from keyphrase dot com to help strongbrand dot com build up its presence.
Should I create a 'related site' with keyphrase dot com and have a prominent link to mystrongbrand dot com and get traffic like this.
Should I do a 301 redirect from keyphrase dot com to mystrongbrand dot com - will this even assist in the SERPs of either domain?
Obviously we do not want duplicate content as search engines do not like this. So I think my options are the two above.
What do you think?
thank you for your suggestions
What you propose, if I understand you right, gives no benefit to your users, is a distraction for you - you could and should be working on the main site - and has been seen through by the SEs for years.
The value is minimal, the risks are huge. Don't do it.
I do agree with you concentrating on strongbrand dot com, but if I gain greater exposure by having keywordphrase dot com as well why do you say there are many risks?
Content would not be duplicated and keyphrase dot com could be a site with its own legitimate topic providing value to end users. At the same time it is another marketing avenue for strongbrand dot com.
One is purely for the SEs - you don't really want to attract visitors to site2, on the off chance you can pass them on to site1; much better for visitors to go straight to site1.
SEs deprecate such practice, and can spot it a mile off. Now I'm not saying that doing this will get you a ban - it will not. But you are looking to game the SEs in a way that has been done millions of times before; they are on to it.
Doing it once, no problem. Twice, no problem ... but doing it n times will finish you.
It's your mindset that's wrong; plan for visitors, and the SEs will follow. Plan for SEs and you'll get nowhere. Fast.
And doing it once, twice... n-1 is really not going to make a lot of difference; not enough to justify the risk or the time and effort. Really.
Read around for techniques that will work - and won't have you looking over your shoulder
[edited by: Quadrille at 11:10 am (utc) on Aug. 12, 2007]
I have a exact same dilemma with a new site that I want to build.
From other sites I've done I can guarantee that the searchphrase.com approach is a fast path to Google love...scary fast.
I don't have an existing site to worry about, but my searchphrase is longer than I would like. i.e. for branding off-internet, for user memorization, for t-shirts on big-busted promo girls, etc.
But it gets LOTS of searches and just about everyone searches it the exact same way coupled with their city name.
Search phrase = 5 words (including a one word city name).
Ideal domain for a billboard = 2 words (one being the city name)
So I'm trying to figure out how to do both at once as well.
It's not just gaming the search engines. It's really like two different demographics that want two separate things.
If I had to pick I'd take the searchphrase.com and forget the other, because most people are looking there first (but the promo girls may prove to be a close second and none of them can properly fill out a 5 word t-shirt ;o)
If a user is searching for "Flordia disease resistant green apples" on Google, both Google and the user want to see a result FloridaDiseaseResistantGreenApples.com , because the 99% chance is that it's exactly what they're looking for (or crappy parked page I guess)
but if they're driving down the road FloridaAppleInfo.com makes a better billboard, and they will suspect that their info is there even though they don't appear to be searching that way.
So how can you promote both without having to build an enormous amount of work building parallel content all the while trying to make sure that it is not duplicate content?
Or can you just promote the GreenAppleInfo.com offline and somehow do a smooth transparent handoff to DiseaseResistantGreenApples.com which you SEO?
Hope I didn't hijack your thread. It seems like we're looking for the same answer
I know that strongbrand.com long term will be a winner, but to wait months, years to be at the top of serps when your offering is so damn good but, only a handful of people know about it from your back links and offline advertising makes it a little painful.
I will probably take the so called 'moral high route' and stick with strongbrand.com with optmization ect.
I don't like the thought of redirecting - its pretty obvious why its being done.
Perhaps the sister site of keyworddomain.com with complementary information and linkage with strongbrand.com is the an alternative?
keyworddomain.com will get great traffic but will it put a bad impression on strongbrand.com?
I guess it really is short term gains vs long term gains - and after thinking about it - really long term is what you are after.