Welcome to WebmasterWorld Guest from 54.166.33.25

Forum Moderators: phranque

Pay-per-click Systems

Build or Buy?

   
10:34 pm on May 7, 2007 (gmt 0)

10+ Year Member



I wanted to get some feedback from search marketers working for large companies that use their own in house software to manage their ppc accounts.

I'm hoping to get a poll going on how many companies purchase their in-house software versus how many build it themselves.

Please refrain from responding if you're using an outside agency to manage your ppc accounts for you.

Thanks!

11:49 am on May 11, 2007 (gmt 0)

5+ Year Member



We use a combination of both, plus off-line data from conversions that clients furnish to get a more accurate lifetime or conversion value.

In fact we probably use 3 software pkgs and a couple in-house programs.

It really depend on the clients wants and needs, as well as what we agreed to provide.

In-depth tracking is usually charged at .02p per click, and we also do click fraud monitoring on PPC as well (which has been paying for itself).

GaryTheScubaGuy

GaryTheScubaGuy

 

Featured Threads

My Threads

Hot Threads This Week

Hot Threads This Month