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Why I Think Exchanging Links Is A Waste Of Time, And Why Page Rank.

1:55 am on Apr 9, 2007 (gmt 0)

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...isn't that big of a deal either. Well, for the most part, that is.

Well, in my opinion, anyway. :-)~

I'm sorry, but I have to get this off my chest.

I run a website for my book on dating for men. It's carried in bookstores, but I thought I would try the Internet also. I started the site a few years ago. I let it die, and I am just now getting it back on its feet.

I have been told, and I have read that exchanging links will give my site a higher ranking, and that having a high page rank is such a good idea.

Maybe, maybe not, but after using my common sense, and a few searches on keywords on different products and subjects, I quickly came to the conclusion that for the most part it is a waste of time, and, that page rank is overrated.

Go look at a similiar product such as yours. Are they on the same page as you? Do they have links from other sites? If so, how many are there, and what KIND of liks are they? Do they have a high page rank?

I am always seeing sites that have NO page rank and NO links from other sites, and they still show up on the first two pages, right along with the sites that do have a lot of links, and that do have a high page rank.

There is no sense to it, but that's just the way the search engines work. It has no rhyme or reason.

And how 'bout those keywords?

Many say to jack your site with keywords to get you on the first or second page of a search engine.

Yes, I agree, but...how long do many of those sites stay up there? Some stay up quite awhile. Most don't. They are knocked down the rankings by thousands of other sites.

And have you ever noticed some sites having very few keywords, and they STILL show up on the first or second pages?

I will always put keywords in my pages, but I know it isn't that big of a deal to do so. I'll do it just to do it.

I think many website owners get off on this because of their egos. "Hey, look at my site. It's on page one."

(I have a friend who is like this. I rib him every now and then about it.)

Yeah, but is he making money? And, how long will it stay up there?

I'm not a guru on this subject. I don't work for Google, and I know nothing about their inner workings. I just use common sense.

I know I am stepping on a lot of toes here, but for you all who have common sense, and you don't know either way...think about it.

I'll stick with cheap pay per click ads and writing for sites, rather than spending hours and hours and hours and hours and hours TRYING to find sites to exchange links with.

Am I wrong? What am I missing?

*Rant off*


10:34 pm on Apr 9, 2007 (gmt 0)

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WebmasterWorld Senior Member quadrille is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Much of what you say is fairly mainstream, really.

page rank IS overrated; links and the need to get thousands, is pure obsession - but getting listed in a few quality directories is a good way to kick-start any site.

Keyword packing is also an over-rated pastime, though it keeps people off the strret, so maybe it's ok.

Much better to have a good and interesting site that people will want to visit, and you'd be surprised how easily it will take a life of its own. SEO can help a site - but it's a quality site that does most of the work.

[edited by: Quadrille at 10:35 pm (utc) on April 9, 2007]

6:35 pm on Apr 13, 2007 (gmt 0)

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Not for the sake of PR but for the sake of ranking...

Some genres don't need IBLs at all. However try cracking page one on the SERPs for say a travel site without IBLs. It would be hard IMHO.

Yes, PPC is by all means another way to drive traffic, just a different model. Sort of like apples to oranges.

Most sites I will start off with PPC until natural SERPs kick in. However I am a low budget person and have to make due :).

Take care,


[edited by: Reflect at 6:35 pm (utc) on April 13, 2007]