Hidden Text on home page

website ranking very well

[contentmaster]

Hidden text and other manipulations are wrong and should not be done. I understand this, accept it and follow it. However, I have recently come across websites and 1 particular website in general which has a huge block of hidden text with links on the home page - above and below. The site has a page rank of 6 and does very well on search results.

What about these websites? How come they are enjoying top rankings when they are using such unfair means?

[ciml]

Sometimes a person gets away with breaking Google's webmaster guidelines, sometimes not.

Like many things, it's a risk. If you care about your site and don't want to find it missing from Google one day, then you probably want to take a safer route than the sites with hidden text.

[GOTseo]

does he rank well in yahoo, or google

[meybaud35mm]

Well... Its a really catchy subject. If its just nonsense text, in other words "keyword stuffing" - then obviously, it would be wrong. But... on the other hand "Bobby complaint" websites are designed for text based readers but still offer visually stimulating CSS for every day users. Why would it be wrong to deliver text on the forefront to these users?

Were all basically talking about the ability to hide text through CSS. I seriously believe in the most honest cases, this is no different than offering different designs to different browser users and mac users, etc through CSS.

Either way, I would like to hear some more opinions on this. Take care.