Keyword selection, word count and traffic

Do keywords with count give traffice to your site

[ashish21cool]

Hi,

While researching out keywords, I came across following things:

case 1) Keywords are directly related to the site page and with decent word count.

case 2) I found keywords related to site but at the same time they have 0 word count.

So my question is it wise to select keywords with o word count?
If a keyword has 0 word count how godd traffic can it generate or it will generate no traffic even after being listed in top 3 positions.

Let me know the theory of relativity between word count and traffic.

I look forward to hearing from you.

Thanks for looking into matter

[AjiNIMC]

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