Search Engine Traffic

how much traffic do se's drive?

[beasscr]

Is there any figures on how much traffic search engines (as a whole) drive to a site?

I know that there are a lot of variables however, I was wondering if there was a standard percent.

[agerhart]

I saw this:

"Top Ways Websites Are Discovered:

• Search Engines: 46%
• Random Surfing: 20%
• Word-of-mouth: 20%
• Magazine ads: 4.4%
• "By accident": 2.1%
• TV spots: 1.4%
• Targeted email: 1.2%
• Banner ads: 1%

[Ove]

Hi Andrew

Top Ways Websites Are Discovered

where did you get that from?

/Ove

[agerhart]

"April 2000, Target Marketing Magazine
(IMT Strategies)"

[Ove]

Its much bigger than folks think the searchengine traffic
amazing!

/Ove

[beasscr]

Thanks agerhart! Pretty cool stats! I wonder if they have change since April 2000?

[agerhart]

I would assume that they have gone up..........no proof sadly

[msgraph]

Another reference that was posted a while back in...

[webmasterworld.com...]

here is the direct link to the article [useit.com]

[ggrot]

• Random Surfing: 20%

And this statistic relates heavily to SEO as well. A good link strategy will bolster your ranking, and get more random surfers to your site at the same time. Same thing with a good, on target, domain name. Random surfing and SE surfers are becoming more and more correlated with newer SE technologies.

[agerhart]

That's what I was explaining to a client....SEO covers the top two = 66%:

• Search Engines: 46%
• Random Surfing: 20%

[IanTurner]

You can also claim some of the third, because the person passing the word of mouth referral is most likely to have found the site by methods 1 or 2. :)

[NFFC]

>how much traffic search engines (as a whole) drive to a site?

You are not going to get any meaningful figures. For my sites the % is as near 100 as you can get, is this typical?

[agerhart]

I have seen some quality links on other sites producing traffic that is just as good

[IanTurner]

For us it is a combination of search engines and partnership links.

[nat]

agerhart - I went to that site & looked at the article archive, but there is no April 2000 article posted. Did it get taken down? I'd be curious to read the whole thing if you have time to either point to, or post, a copy.

[Eric_Jarvis]

judging by our major referrers traffic from other sites is simply traffic from SEs at one remove...the three that send us most traffic are the three international sites that rank with or above us on the SEs...the sites belonging to well known organisations that don't rank well in SEs don't send us traffic