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Is there any truth in this?
I'm planning on starting two sites on the same topic but with vastly different angles. They will probably target the same keywords and the SE's might not know the sites have completely diffferent purposes.
My guess was search engines would match IP addresses, isn't that right?
I have several domain with different IP adresses, however all of them share a database, so I only have to make the changes once... would I be penalized by search engines?
What else they look at is anybody's guess, but it's assumed (kind of, maybe) that they do look at ownership data.
I'd rather have 1 site with 3 pages in the top ten.
Well aside from the fact that that isn't possible in the standard SERP's except at some SE's that are temporarily broken and/or are displaying subdomains, what happens if that 1 site gets blown up?
Risk is greatly reduced by having 1 page rank from each of three sites, versus only pages from one site ranking. Plus, if you can get indented listings, with 3 sites in the top 10, you could conceivably have 6 listings of the 10 on page one. Not that I'm advocating such a thing. ;-)