Need tips for email marketing campaign

While doing email marketing, getting bounce back from the list

[techguy4557]

Hello there,

I've recently started email marketing and when i collected my first list(500+) i dedicated to lunch my first campaign.
I prepared content for the newsletter, a great subject line and added CTA but i got many bounce back from the email list.
then i learned about bulk email verifiers. It helped alot with the bounce back but im still not getting good results.
it will be great if you can guys give me some tips

[edited by: engine at 7:45 am (utc) on Mar 12, 2020]
[edit reason] Please see WebmasterWorld TOS [/edit]

[phranque]

welcome to WebmasterWorld [webmasterworld.com], techguy4557!

this thread might have some useful information:
Email Marketing - Creating a list [webmasterworld.com]

[lammert]

Welcome to WebmasterWorld techguy4557!

Bounce messages often give a clue why the message wasn't able to reach the destination. It could be caused by non-existent email boxes, filters or technical issues with the communications or the email message. Studying the bounce messages and reply codes may help you understand better what's happening.

[tangor]

@techguy4557 ... Welcome to Webmasterworld!

Email campaigns face other issues than just formatting or presentation. ISPs and other providers are examining bulk mail with different lens and that could be an issue.

Secondary, if you are purchasing mail lists do note that some of those might already be "burned" because the seller of same has marketed them too many times to too many bad actors.

Better way is to create an online subscription at your website to develop a captive email community.

Cold call emails (purchased lists) do NOT have the same success as they once did back in 1999-2002.