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Do online calculators improve SEO?

Online calculators boost SEO site. Is it really so?

     
8:58 am on Dec 26, 2018 (gmt 0)

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Most recently, I got a little into internet marketing and started exploring various websites, blogs, instructions, forums. At one of the sites I came across a message stating that the online calculator is now a very popular tool in internet marketing. There are a lot of ways to create online calculators, from various online designers, for example, uCalc, to various Wordpress plugins, say, Calculated Fields Form. And of course, different people and web studios offer to create calculators.As it turned out, it is often used in e-commerce for the sale of goods and services of different companies.

It is very interesting that there are opinions that besides the usual provision of self-calculation by the client, the online calculator can also affect the SEO site. At first I did not understand: how can this be? How the calculator can affect the SEO site. But then I went deep into the search and after reading a lot of articles I came to the conclusion that when a site visitor starts using a calculator, he spends more time on the site, so the search engines find the site useful for the user and has a positive effect on behavioral factors. And the more the site is considered useful, the more likely that the position of the site will increase.

What do you think about this? Have you ever used online calculators and helped you?
5:25 am on Jan 18, 2019 (gmt 0)

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I think one learns best through implementing. It would be nice to let us know how it goes as well :)
7:39 am on Jan 20, 2019 (gmt 0)

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It depends on your target users and if they need it.
If your goal is to rank the Calculator page on search engines, then I would not recommend it because Google displays its own calculator when your search for the term. In addition, there are a lot of excellent Calculator sites that has been existing for years.

If your objective is to help your users since they don't need to access external sources then I would recommend it.

You must consider your users first and make sure that your Calculator plugin is usable and efficient.
10:53 am on Jan 20, 2019 (gmt 0)

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12:09 pm on Apr 25, 2019 (gmt 0)

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Personally, my experience of offering free calculators on two or three financial services websites has been

- amazing search query volume
- therefore, possibility of high traffic if a good ranking is obtained
- therefore also, lots of competition
- absolutely terrible retention and conversion.

I haven't found anything that really improves retention and conversion.
In the past, bosses have said "let's make people register to get their full calculation/ report emailed to them / (some other value add)." None of these had the desired effect.

Essentially it seems free calculators are a good way to get traffic, if that's what gets you professional recognition but not much more than that from a business point of view. User behaviour suggests they just want to come and do a calculation not hang around / start a relationship. They expect tools like this to be free, quick and no-strings.

The exception the holy grail, in my view would be a calculator that solves a useful problem, with proprietary data, and is therefore seen as an authority resource, gets links from reputable sites, and can't be copied.
12:36 pm on Apr 25, 2019 (gmt 0)

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WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I have been trying to get buy in to build a type of calculator for the site that I work on. Not only would it be useful for visitors, but I think that it would be good at attracting decent backlinks.