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Brand company sell his xyz website which was already under lose.

     
5:16 am on Nov 23, 2017 (gmt 0)

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Hi All,

A Brand company sold his xyz site to another company. After selling I see SERP drop for xyz site. I am unable to understand why is this drop.

1) Whether backlinks for xyz site is taken from the brand company.
2) Is there any reason for it.

Please, can someone answer this question?
5:34 am on Nov 23, 2017 (gmt 0)

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WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Hello Amar and welcome to WebmasterWorld [webmasterworld.com]

One reason may be, if the new xyz site does not have the exact page URLs, the backlink juice accrued by the original site will be lost.