joined:Jan 23, 2014
What is the best way to handle decade old press releases on a brand website? Currently we are keeping old PRs in archive, my problem is
#1 itís making the site heavy &
#2 some of the backlinks are killed by PR site owners.
What do I do with old press releases where links are killed? Should I use 404 or 301 to other relevant pages?
Also, what do I do with event pages where company had participated in previous years for example ChicagoBooth, which has backlink to this site but itís replaced by this year event.
Any comments would be highly appreciated.