I am am wondering how using a redirect affects backlinks and SEO for a website.
A company has a site built on one URL, xxxx.com, which has a number of backlinks and this is used for some time.
A new url, xxxx.ca, is introduced and used as the main address for the web and the company's customers.
This new .ca URL is now the promoted web address for the company. But the URL redirects any incoming traffic to the old URL, xxxx.com, in order to show the content.
How does this impact on SEO for the to addresses?
Any advice appreciated.