Welcome to WebmasterWorld Guest from 54.221.28.179

Forum Moderators: mademetop

Message Too Old, No Replies

Image Optimization and different languages

Worth the effort?

     

SabrinaScherer

1:12 pm on Sep 20, 2012 (gmt 0)



Status: Online store with ~500.000 images and growing. Two different languages.

Plan: Input keywords in every image filename and alt text.

Question: Is it worth the extra effort to translate and rename every image file so every picture would be twice on the server?

phranque

1:36 pm on Sep 20, 2012 (gmt 0)

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



you can only optimize for the language you are using.
how important is the second language?

SabrinaScherer

1:42 pm on Sep 20, 2012 (gmt 0)



Contributes about 10-20% revenue which equals 10+ $ millions/ year (only payed traffic so far).

seidelbast

3:07 pm on Oct 4, 2012 (gmt 0)



I heard Google employees say that the important part of SEO for images is not the file name but the alt attribute.

And as the alt attribute appears only in the HTML code of the relevant page and not in the file path, it would seem to me that just translating the alt attribute would be enough and most importantly wouldn't oblige you to duplicate all the images.

So if you have a German and an English version, both versions would point to image.jpg, but the tag on the German version would read alt="ein in-house SEO auf der Suche nach einer Lösung" and on the English version it'd read alt="an in-house SEO looking for a solution".

Also mind that Google has repeatedly warned not to do key word stuffing also in image file names and alt tags.

[edited by: seidelbast at 3:58 pm (utc) on Oct 4, 2012]

Leosghost

3:45 pm on Oct 4, 2012 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Also mind that Google has repeatedly warned not to do key word stuffing also in image file names and alt tags.

seidelbast

3:58 pm on Oct 4, 2012 (gmt 0)



Thanks Leosghost for spotting the typo. Now corrected it in my post.

Leosghost

4:35 pm on Oct 4, 2012 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



You are welcome ..:) didn't want to take the risk that you might not be around for a half hour or so, and thus get back too late to edit..( Mod or admin can tidy up the thread later, if they get the time )

SabrinaScherer

9:41 am on Oct 5, 2012 (gmt 0)



Thanks Leosghost! Sounds reasonable.
I will go for brand-product-name.jpg as filename, should work in both languages.

For alt text I will use:
product-by-brand-category-at-domain.com

Should work I guess.

phranque

9:17 pm on Oct 5, 2012 (gmt 0)

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



navigate your site in a text-only browser or with images disabled.
that will tell you immediately how suitable the alt text is.
be sure to specify null alt text where appropriate.
 

Featured Threads

Hot Threads This Week

Hot Threads This Month