joined:Nov 25, 2009
Hello Everyone -
I am not sure if this is the best forum to post this in, but since it's not engine specific, I wasn't sure.
I have a question about archiving web (not blog) content and maintaining SEO, and the best way to go about it. I manage a website that has around 1,500+ pages. We have a lot of content with key phrases that we rank really well on - the site is about a decade old and the bulk of our traffic is native search driven so maintaining SEO integrity is a huge priority for me (obviously). Additionally, we currently have two CMS's that house our content (again, an issue I have no control over, but just as an FYI).
Executives want to archive most of the content except a small percentage. We are not producing new content (outside of weekly blog posts, but that is only accessible via the home page which is an entirely separate issue) on a regular basis. There is a lot of "freshening up" of existing content happening.
My question is: what is the best practice for archiving content and how do I maintain our SEO while doing it? I am hesitant to archive anything. What are people's thoughts on this? And if it is going to be done, I want it done correctly.
Any insight would be greatly appreciated, since this is a relatively new area for me. Thanks!