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Keyword strategies & site structure?

architecture, keywords, internal linking, etc

3:33 pm on May 8, 2012 (gmt 0)

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When designing a small site from scratch, what is the best way to name the sites structure for SEO purposes. My site is a small niche. One overall topic and only a handful of variations in my target keywords. I could add a few related ones later, but these two are most important. Note: My site isn't really board games, it's just the best example I could come up with.

Top Keyword = board game

keyword2 = board card game
or (which is better for SEO?)

KW "game" - WAY too big, broad, and competitive for me
KW "board" - again WAY too big
KW "card game" - closer, but also a little too broad
KW "board cards" - possible, but would likely be difficult

So, all I have left are the following realistic keyword variants and their plural counterparts....

board game
board card game

So, basically I think these are my two questions:

1. Is using a kw rich directory better than using a kw rich page in the root directory?

2. Is it too much to have the kw in the domain, in the link structure, in the anchor text, individual page names, and the normal places? If so, please rank importance in SEO.

I'm thinking too much here, running on low fuel, and I'm on information overload. I'm not even sure I named this post correctly. LOL
11:06 am on May 9, 2012 (gmt 0)

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posts: 1648
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When you are unsure what to put in an url, think to yourself 'what can I write that would make it super clear to a knowledgable person what is on that page, just by looking at the url?'
So, for this example, given I've never heard of a 'board card game', I'd look at using: