The Future - Competing Against Everyone on the Street

[philipjterry]

I envisage a near future of infinite competition with the barriers to entry getting lower and lower as time goes by; opening the flood gates to average Jo and every man and his dog and a passion.

I think the only strategy to counter this is to work on a topic you are madly in love with - or maybe we could call it the churn strategy, ie not being afraid to just keep churning out interesting well thought through content pretty much for the rest of your career... in other words if you take your eye off the ball you are vulnerable...

What is your strategy?

[creative craig]

I envisage a near future of infinite competition with the barriers to entry getting lower and lower as time goes by; opening the flood gates to average Jo and every man and his dog and a passion.

I think there will always be business for highly experienced individuals or agencies to prosper and add value that goes for content writing, running pure online ecommerce sites, running social media campaigns and all other aspects of online marketing. The trick is to keep up with the new innovations and not lag behind!

I've also found that you should never under estimate at how lazy some people can be! They may start out with good intentions to build the best site/campaign etc... But when they understand the hard work that has to go into it they soon give up!

[philipjterry]

to be honest I used to do that, trying to keep up is. But soon realized there is far too much information out there to comprehend... While some people get over elaborate with sophisticated campaigns its easy to forget the fundamentals or the scaffolding which brings real success like engaging copy and branding basics... and of course the value of good quality research. People forget these basics......

[philipjterry]

I also think those who embrace branding will win - since this is the well known solution to the infinite competition problem. For example in cookery in UK the following occupy these categories - Nigella Lawson 'culinary seductress" Gordon Ramsay 'mr agressive' jamie oliver 'mr cockney rough around the edges' ....