Welcome to WebmasterWorld Guest from 54.163.94.5

Forum Moderators: mademetop

Message Too Old, No Replies

Influence how google formats the description ?

     
11:59 pm on Aug 23, 2011 (gmt 0)

New User

5+ Year Member

joined:June 30, 2008
posts: 10
votes: 0


I see descriptions on a google search of varying width.

I am talking about how google justifies the description.

I was thinking about using a character code for line feed, but I am pretty sure google would just ignore it.


Anyone have any ideas ?

Is there anything, you can do to influence it?
4:52 pm on Aug 24, 2011 (gmt 0)

New User

5+ Year Member

joined:Apr 29, 2010
posts:10
votes: 0


On a related note, I noticed recently google started to have a 3 line bullet points description for some retail sites. Instead of taking the meta description or the first sentence on the page, it's taking the name and price of the top 3 items listed on page instead.

To see examples of this, search for something like "cd tower" and look for target.com's link.

Anyone know how to influence google to display the search result in this way? Obviously it would be great for retailers, you get more space on the SERP (you get total of 4 lines of description instead of 2) and by listing the products you carry, it's more appealing to the user.
11:46 pm on Aug 24, 2011 (gmt 0)

Administrator

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Aug 10, 2004
posts:10591
votes: 21


it looks like they are using microformats to markup the product content which can result in google displaying descriptions as rich snippets:
http://www.google.com/support/webmasters/bin/answer.py?answer=146750 [google.com]
4:48 pm on Aug 25, 2011 (gmt 0)

New User

5+ Year Member

joined:Apr 29, 2010
posts:10
votes: 0


That's what I thought, but I can't find any rich snippet code in most pages that has the bullet point description in SERP.
11:51 pm on Aug 25, 2011 (gmt 0)

Administrator

WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Aug 10, 2004
posts:10591
votes: 21


i only looked at the target/cd rack example you gave.
7:17 pm on Sept 19, 2011 (gmt 0)

Junior Member

joined:Sept 10, 2011
posts:50
votes: 0


Nice sharing. I have learned much from this post. Thanks again everybody.