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Language Page Folder Name - Best Practice

The best practice for naming foreign language folder pages

     
3:36 pm on Jul 19, 2011 (gmt 0)

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We are launching some new foreign language pages on our website, and would like to get feedback on the best practice for naming the folders?

For example:
yoursite.com/cn
yoursite.com/china

or
yoursite.com/de
yoursite.com/germany

Which is better, the country name, or the abbreviation?
7:44 am on July 20, 2011 (gmt 0)

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WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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are you targeting language or locale?
8:35 am on July 20, 2011 (gmt 0)

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Personally, I'd do it like the big players, ie, Apple etc and use the country codes:

example.com/de
example.com/gb
example.com/cn
example.com/za

Etc.... Personally...
12:49 pm on July 20, 2011 (gmt 0)

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Well, you want a consistent schema, so you aren't sometimes using language and sometimes using country, but I think the biggest issue to consider is 'how are you handling variants of language spoken in different countries?'
eg spanish - spain and parts of south america
french - france and parts of canada.

Answering that should tell you how your scheme should work

(but copying the big boys is indeed a decent fallback. If nothing else, the punters are used to it !)