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How big players like e.g.ehow promote their businesses ?

     
7:14 pm on Mar 21, 2011 (gmt 0)

10+ Year Member



Hello,

Anybody know how big players like e.g. ehow or stackoverflow promote their businesses ? This seems to be very interesting question to me , what channels they used to drive initial traffic to their sites.
4:02 pm on Mar 22, 2011 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Big players - TV, posters, all the classic channels. They don't want people to look for them on line, they want people to go straight there without being distracted. Simples!
5:16 pm on Apr 26, 2011 (gmt 0)



One word PR.
I disagree anything south of $500 million in turnover generally they rely heavily on PR more than any other form of marketing. I have an agency background so know how they get publicity.
 

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