im working on a website which has one particular keyword it would need to rank for ahead of others.
which would suggest using the homepage to try to rank for it, as this would likely have most linkjuice.
however, there is a lot to write on this keyword, so for this criteria it would need its own page. I could not put all the content on the homepage.
which page do I try to get to rank? I do not want two pages fighting for one keyword.