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De-optimize a page

     
8:51 pm on Jan 10, 2011 (gmt 0)

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I am not even sure if "De-optimize" is a word, but I was asked today to do this. We are getting too many leads and can't handle the traffic from the #3 position in Yahoo! I thought I'd share!
9:49 pm on Jan 10, 2011 (gmt 0)

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What a nice problem to have!

Is there no way of outsourcing or selling the extra leads as you may like your high ranking in the future.
1:00 am on Jan 19, 2011 (gmt 0)

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Deflate is probably the better term you were looking for.
6:24 pm on Jan 29, 2011 (gmt 0)

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Well, what got you to that position? Undo it. (A piece at a time.)

However, I side with briggidere in that this 'problem' is best handled by adding bodies, outsourcing, selling the lead or whatever. I am, of course, assuming that business success was the original goal. While I can't think of a viable alternative reason for putting up a business web site, perhaps that wasn't actually the goal.

I did a site for a guy who had been goaded into putting a site up. He didn't actually want to grow his business beyond the two-man stage. This is a formula for serious aggravation especially when I started getting page 1 SERPs and he decided that he wasn't getting enough calls to know if the site was working or not.
9:40 pm on Feb 16, 2011 (gmt 0)

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It is frustrating. Why am I even here to work on this?
"Selling the leads" would seem to be perfectly logical, but that's way out of the realm of comprehension for this person. She'd rather delete the emails into cyberspace.
9:50 pm on Feb 16, 2011 (gmt 0)

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Too much Yahoo trafic ? Love to see the demographics on those visitors.
7:27 pm on Mar 9, 2011 (gmt 0)

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Increase the price of her service until the volume is at a level she can handle.
6:05 am on Mar 10, 2011 (gmt 0)

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What a great problem to have.

What an awful plan to fix said problem.
7:00 am on Mar 10, 2011 (gmt 0)

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Client: "Please can you make our business a bit less successful? Thanks" :)

This did make me chuckle I must admit.
11:44 am on Mar 10, 2011 (gmt 0)

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deoptimising is one thing, and obviously traffic will be a disaster afterwards - the real joke (not) will be if you can't get the original position back and you get sacked.
12:02 pm on Mar 10, 2011 (gmt 0)

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Deoptimising can make you have a long route back to where you were.

As suggested, deoptimize your prices - that will reduce your leads and prices are far easier to adjust upwards and downwards.
6:34 pm on Mar 11, 2011 (gmt 0)

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Change all of the page titles to "Welcome to our site"? Once the lead count goes to zero and your boss realizes that too many leads isn't a valid problem to have, change them back and wait for search engine love to return. Have to agree with topr8, it's easy to stop ranking. Coming back up when your boss realizes that it swung too far the other way... not quite so easy after having taken steps to ruin your SEO.
 

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