I curremtly work for a very large sports and leisure e-commerce site and have been asked the following question which i'm struggling with... help please! We are in the process of restructuring the site and have come across an issue from our IT guy -
"I am sure you thought deeply about what to call the top level categories E.g. Ladies or Womens and so on. Would it make sense, for SEO reasons, for us to automatically generate alternative urls for you E.g.
To be clear, I am only talking about generating extra urls. You would still end up at the same “Ladies Running Shoes” category. That might be one to add to the jobs list, or it might be really bad for SEO. Have a think about it and let us know."
Can anyone help answer this question? My concern is what about the duplicate content this would generate.
Many thanks in advance for any help.