I remember reading a little bit about this subject in 2009. But, I'm still unclear on it. Should conversions be considered the job of the seo?
I understand conversions play a definitive role in seo strategy. You want to drive qualified leads to complete specific actions. So, I guess it would depend on what you consider a conversion.
So, where does the job of the seo end with respect to the conversion cycle? If the seo optimizes the site and drives in targeted traffic and the visitor completes an initial action like a call or email submit, but can't be closed by the client, would that be considered a short coming on the seo side?
I'm wondering, because with the underemphasis on rankings in some cases, I know that conversions are essential, but is there a point where it leaves the realm of seo and falls into the lap of another dept to "close the deal"?
I'd be interested in hearing anyone's thoughts.