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SEO newbie here, could use some advice

7:06 pm on Apr 29, 2010 (gmt 0)

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Just started in SEO, thank god I found this forum. I've been reading up on the subject both on the web (the lib section on here has been extremely helpful), also reading the art of SEO (saw the recommendation on here, along with reviews online sold me)

company I work for runs a e-com site with about 20,000 products in a wide range of categories, but we used to specialize in a certain categories (let's say widget A). The site's been around for about 10 years and we rank fairly well for the keywords that we specialize in before without a lot of SEO work done on our part. But now we've expended our list of products we would like work on the keywords in other categories that's not related to widget A.

From what I've been reading, this is a job way too big for just one person to handle. Most likely we will need outside help of some sort. I am thinking on page optimization and content creation will be done in house, and we will outsource link building part.

What do you guys think? Any suggestions and comments are welcome.
7:35 pm on Apr 29, 2010 (gmt 0)

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How well do you rank for your top keywords? A 10 year old site with that many pages may be able to do really well without any external link building effort. Be careful outsourcing this as well. Just be sure you have a hand at selecting the links you want, where to point them and when and how many to buy (if you will be buying any). This is where a lot of people get themselves into trouble, however the 10 year old domain does come with it's advantages.

You could also develope a good formula for generating your title, description and keyword tags so that you don't have to wait to touch every single page. Then you can pick and choose from the top and work your way down optimizing the most profitable pages first.

Read up on siloing content and best practices. Works very well on large sites with variance in product line.
10:35 pm on May 3, 2010 (gmt 0)

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Thanks MadeWillis

For widget A, most of our targeted keywords are in the top 10, usually around 2-5. For our best keyword for widget A, we used to be #1, but one of our main competitor is buying links (a simple search on yahoo site explorer confirms this) and took the #1 spot; which is the reason why we are starting to putting more efforts in SEO. We want to take that #1 spot back for widget A, and at the same time, improve the ranking for our other keywords.

Most likely what we will do is farm out the link research part but we'll have final control over if we'll pursue the link or not. And no, we won't be buying any links.

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