hundreds of keywords for local repair business

what are some known successful techniques for properly marketing this?

[TheScholar]

Hey all! Webmaster world seems to be a great place from the posts I've read. I am hoping to get some feedback from some experienced pros over here.

I am working with my very first paying SEO client (after having done a little SEO work here and there for free for myself). The guy runs an appliance repair business somewhere in the world, and he gave me a list of all the brands + appliances + locations they service (locations has been split into both city/town/villages etc). Now he basically gave me like over 300 keywords to work with!

So I decided what needed to happen was build a system that will create pages that will display in the title: [brand] + [appliance] serviced at: [location] or something like that.

I am wondering what strategies have you guys used in the past to setup working site for someone with needs like this? Since his company does service tons of brands, appliances, and the tail words would be the locations, what am I missing being new to SEO?

[rankordie]

Sounds like a large project. If there's a snap your fingers, build 300 optimized pages which won't get flagged for duplicate content, software out there, I'd like to buy it too.

Most of the keywords you are talking about probably get little to no search volume. I like to focus on a smaller list of higher traffic terms.

[TheScholar]

yes it is a large project! How can I steer the desires of the client towards focusing instead of less keywords? He feels this is what is necessary. What would be a good alternative to designing hundreds of pages?

[engine]

Welcome to WebmasterWorld TheScholar and rankordie.

You could start off with the most important locations/areas, which may only be 20 or 30 pages. You could them break it down from there. The major part of this is to avoid duplicate content, and you may not need to drill down to such great detail. Think carefully about each page: What content needs to be on it and what makes it different from the other page. Creativity is the key if you want to make it a long term success.

[TheScholar]

hey thanks for the positive feedback.

Right now I linked up on the front page his most frequently repaired appliances, and top service locations...

I am wondering what do you write in location pages? I can include map, maybe a few pictures... How much text, should the writing style be geared towards talking about the area, history etc... or write more about the companies personal experience?

I would say to write 30 locations, means it has to be only writing about the area in general. For the visitor who wants their fridge repaired, they don't care at all about anything except that they feel we know enough to pick up the phone and call or send in a form...