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Will old pages lose SERPs ?

     
6:11 am on Mar 2, 2010 (gmt 0)

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Hi, Firstly I am not sure whether this post would go into this forum. Would request the moderator to move the post to appropriate one if needed.

Say I have few pages with very good search engine positions which are very old in order of 6 months to one year. Now is it necessary to constantly update the page to maintain the SERPs ?
2:28 pm on Mar 2, 2010 (gmt 0)

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WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 9, 2001
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A great deal would depend on what your competition is doing.

It's not automatically necessary to update just for the sake of updating, but if your competition is working actively to fine-tune their SEO you might need to respond with some tweaks of your own.

If you want to be proactive, rather than just responding to the competition, make sure you're investing steady effort into site promotion and link development. Gaining new links from quality places will have a lot of power to protect rankings already achieved.
 

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