How do search engines recognize names of people

[Wicketywick]

I am doing some SEO for a two word Keyword, which is a name of a person. If you search the name of the person, Google shows the results without the universal results like pictures and videos.

The results of Google.de and Google.com are nearly the same.

When I search for a local actor (not as famous as the Hollywood actors), Google displays results with pictures and videos.

Obviously something triggers Google to display the universal results. They must have like a list of VIP, celebs and other known names. Does any one know how this works?

[alfdragon]

I dont kown what you want to do,but maybe you can try to deal with Google Advanced search.

[phranque]

i would guess a lot of that is based on searchers' prior behavior for those search terms.

[Wicketywick]

This is related to a reputation management SEO project. Universal searches are so much easier to manipulate. (Videos and Pictures rank high giving much more options to outrank the negative entries)

Knowing what triggers the universal results would be nice. Any ideas?

[OMZen]

IMHO, it’d be algorithmically computed based on index saturation for the name of person across the core web, image, video and social, search verticals. ( and the domain authority of the sites carrying the mention of the person's name, image, vid, etc )