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Forum Moderators: mademetop
Are we better off creating a single custom 404 page where we redirect all deleted business listings to this single page or should we create an individual page for each deleted business with a custom "not found" message on it? The assumption on the later alternative is that the old pages won't be active links on the site so they will eventually fade from Google's index.
Also is there any known penalty from Google for having thousands or redirects coming to a single page?