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Keyword rich landing pages

I bought some keyword-rich domain names to 301 to the main site

2:47 am on Sep 29, 2009 (gmt 0)

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I have a domain name that ranks very well according to google webmaster tools. Ex bobssuperbaitshop.#*$!

I am ranked about 10th on more general keywords

Ex "Bait Shop Some City Some Town" "Bait Shops Nowhereville"

I have purchased the domain names "BaitSomeCitySomeTown.com" and "BaitShopsNowhereville.com"

They are currently using 301 redirects to bobssuperbaitshop.#*$!.

I have not submitted these new 301 redirect domains to google.

My rank has not increased for these other keywords yet.

Would it be better to develop these new domains into a single page site with a link to bobssuperbaitshop.#*$!?

4:54 am on Sept 29, 2009 (gmt 0)

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If there are not links to the new domains they will not accomplish much of anything. If there are links but they redirect, they still probably won't accomplish much.

"Keyword rich domains" probably don't have a lot of value in and of themselves anymore. All things being equal (age, relevance, inbounds, etc.) a keyword rich domain "might" get the nod.

If you have the time and resources, developing each domain into a decent site linking to your main site would probably be the best strategy. For myself, I find improving a single site to be a better use of time and resources, but your mileage may vary.

4:17 am on Sept 30, 2009 (gmt 0)

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turn your domains in to micro sites targeting some related but slightly different key words that are not covered so well by your main site

then make sure there is VERY prominent linkage to your main site to make sure the conversion rate to your main site is kept high

10:27 pm on Sept 30, 2009 (gmt 0)

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What about the title tags on the micro sites?

Main site is Bob's Bait Shops - Nowhereville #1 bait shop

Can the micro-sites use something very similar or identical?

Will Google or Yahoo penalize for this?

1:15 am on Oct 8, 2009 (gmt 0)

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You should be careful with this scheme, because theoretically, if all three domains are registered in your name, Google could use Whois data to determine that you own all of three sites, and discount the links, or possibly even penalize your main site.
9:41 am on Oct 8, 2009 (gmt 0)

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Many people adopt the line of thinking that buying additional keyword-rich domain names will make the process of getting more traffic to their main domain easier. Reach in, pull that idea out of your head, and throw it away.

The vast majority of people who take that path end up spending more time working to get that traffic (and those sales) to their site than if they just spent the time on their own site to make it rank for the keywords included in the new domain names. I mean, if you can't get your main site to rank for "bait shop city town" or "bait shop town" it's likely your time and money would be more wisely spent picking up some SEO knowledge. Do yourself a favor: forget about those domain names you just bought and let their registration lapse when they come up for renewal next year.


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