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Ideas on how to market for a services company?

Marketing for services instead of products.

2:03 pm on Aug 10, 2009 (gmt 0)

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10+ Year Member

joined:May 4, 2006
posts: 21
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I'm looking for ideas on how to market a service oriented company - small business. Hopefully someone can give me some creative inspiration. I've started to hit the general marketing tasks, but I'm getting a little frustrated. I'm not sure how specific I can be about the company, but let's just say they are into metal fabrication.

Things already setup/done:
Small 10+ Page Web Site - Basic On-Page SEO
Internal Page Linking - Link Structure
Google Webmaster Tools - Sitemaps
Google Analytics Tracking
Google Adwords - Local State Ads
Submit/Sitemaps to the Major Search Engines (Google,MSN,Yahoo)
Submit to DMOZ
Looking at Ads with Industrial Directory Services ($$$$)

Thanks for any pointers/ideas.

3:10 pm on Aug 14, 2009 (gmt 0)

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joined:Mar 15, 2002
posts: 346
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Everything you've suggested so far seems good. The additional main tasks that would help are related to link building:

There are hundreds of directories out there that you could submit the site to. Some might not be relevant, but selecting a good mixture will help start getting bots crawling your site.

Press / Article Distribution:
Start posting press and articles across the web. Anything the company has produced recently in terms of press or white papers can be used. Optimise them for search and start posting out. This will encourage more relevant links to your site.

The later will not only help with search, but also puts more mentions of the company out there for people so see. It might not have a massive impact straight away, but longer term you will reap the rewards for it.

2:29 am on Aug 15, 2009 (gmt 0)

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joined:Jan 24, 2006
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Link builders. "...getting bots crawling the site..." Ya. That's about all that will visit the site.

Listen, you have a 10 page web site. Figure out a really good reason to make it a 14 page web site. It's got services, ok then start blogging on the side about the expertise of these services. Then figure out a reason to make a 14 page website a 20 page web site, then blog some more about what's going on behind the scenes of the business, get the employees blogging about the Christmas party, then up to 24 webpages, maybe by then you'll be on the first page, maybe not too because the web site hasn't had enough time to acquire credibility with the search engine. It will reach and it wll squabble with the top keyphrase competitors eventually, provided that you are well-optimizing your web page components as you go.

Build. Blog. You are your on-site factors, you are your off-site factors. A+B=C

(When I mean Blog, you can have a sister web site instead if it has a completely different marketing angle and has little if any duplicate content; both web projects can be equally as effective)