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I'am starting off a new project, I wanted to know the correct loading time of the site, so that I could improve upon that and show it to the client.
Try to measure the specific thing you want to improve upon, so then you can see the difference most reliably. If you want to improve transport time, then pull a static copy of the page (almost zero processing time) and download it with an app such as wget rather than view it in a browser.
For page processing time, build in timing to the page either directly into the programming or into the apache configuration.
Page render time can be tricky. I have done it in the past using a local copy of the site and a virtual machine with far too few resources. Make a virtual machine, boot the browser, clear the cache, scale back CPU to 1% and RAM to 1Mb and time loading the page from the local drive.
