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anchor text and high PageRank sites

6:18 pm on Jan 28, 2009 (gmt 0)

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I am new to the subject of seo, and I would appreciate advice on a few seo questions:

1) For anchor text on incoming links to my site, are 2-3 keywords in one linked anchor text phrase optimal, and is 4-5 keywords in one anchor text phrase too many words? What is the preferred amount of keywords as anchor text in one incoming hypertexted link?

2) Does the above principal apply to my internal links throughout my site?

3) Will I get penalized for having 4-5 keywords in one anchor, and/or will this amount of keywords devalue the incoming link to my site?

4) I know I should get incoming links from high pr sites, but when I go to directories that have high value pr on their main homepage, then once I find the subcategory for my site, the subpage that is appropriate for my site does not always have the same high pr as their homepage. For example, the homepage on a valued directory might have a pr of 6, but my sub category page might have a pr of 0 or 1. Will I still get the high pr value of the directory's homepage to my site even though my incoming link page on that site is low on pr, or is it not worth paying for the link and only get links from the minimal amount of directory sites that have decent pr on the subcategory pages?

5) When getting links from directories, Should I use my more competitive keywords as anchor text in the higher pr directories, and save my lower competitive keywords for anchors in the directories with lower pr value?

6) What is your top 5-10 best directories for me to get links, paid or unpaid? excluding dmoz, I have tried, but it seems impossible to get listed on their site.

Thank you

[edited by: caveman at 12:59 am (utc) on Jan. 30, 2009]
[edit reason] for readability [/edit]

5:54 pm on Feb 2, 2009 (gmt 0)

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Hey morningglasss, welcome to WebmasterWorld [webmasterworld.com]!

Other sites that link to you will link to you in all sorts of ways, from single words to entire sentences. That is the natural way other Webmasters behave and you should not worry about it. Suffice to say that generally, your site will rank better for the keywords that appear across the spectrum of all your site's inbound links. (Hint: If YOU were a search engine and you saw that all links pointing to your site used the exact same anchor text phrase, would you trust those links? :P )

Regarding internal linking, it's best to be clear and succinct in your own anchor text and that rarely requires more than 2 or 3 words.

Regarding where you get your links from, it's fine to try and get links from directories but many directories have been devalued over time by the search engines. We don't allow commercial recommendations [webmasterworld.com] here so you will have to do the homework yourself when it comes to which directories you approach. Basically, look for quality directories and don't overlook quality niche directories in or related to your vertical.

Also, stop worrying about getting links from only high PR pages. Get links from pages that are relevant to your site.

Sugarrae's post on Link Development Versus Traffic Development [webmasterworld.com] is excellent.

5:44 am on Feb 3, 2009 (gmt 0)

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Also, stop worrying about getting links from only high PR pages. Get links from pages that are relevant to your site.
But try to ensure the page where the link to your site is posted has some value. If it has as PR1 and up, it can be an indication that it's indexed and will pass some value to your site.