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Of course, many competitors merely copy the accompanying text from their supplier catalogues or web sites, which I perceive to be one to avoid.
From my understanding, it's wise to include the manufacturer name several times within the description (e.g. Nike), and also the name of the product (e.g. running vest), whilst ensuring that the text flows, and remains easily readable.
[edited by: RStar at 9:46 am (utc) on Dec. 6, 2008]
